Innovative Retail Solutions

ROL Retail develops and manufactures complete solutions to meet the needs of retailers across a wide range of markets. With over 400 employees in Europe, Asia and North America and continued investment in our platform, we are developing our capabilities to meet the increasingly complex needs of retailers seeking to create a unique experience for their customers.
  • Retail Environments
  • Concept Development
  • Project Management
  • Global Manufacturing Platform


ROL Retail is foremost a manufacturing company with extensive experience in a wide range of retail markets. Since 1985 we have been rolling out gas stations, electronics stores, pharmacies, supermarkets, fashion stores and convenience concepts. In 2016, our products were distributed to over 50 countries across Europe, Middle East, Asia and North America.
  • Transform Concepts & Designs into Fully Engineered Solutions
  • Build Prototypes and Work with Clients to Improve Them
  • Combine Knowledgeable People with a Flexible Production Platform
  • Deliver Across Continents On Time, On Budget

Fashion Expertise

Supermarket Expertise

Convenience Expertise

Pharmacy Expertise


At the core of our long-standing partnerships with leading retailers is our perpetual commitment to value engineering. Dedicated engineers focus on higher volume lines where even small changes lead to multiplier effects that benefit our clients and our competitiveness.
  • Identifies Changes in Design & Construction
  • Integral to Technical Design, Production, Purchasing & Supply Networks
  • Key to Building Long Term Relationships


ROL Retail is developing high-end technical solutions for retail markets. The first of these to be launched, in partnership with Datalogic and Wincor Nixdorf, is a family of high-speed scanning based checkouts serving up to four customers simultaneously. After successful trials in the UK and Europe from 2013 to 2015, ROL has delivered customized variants for both markets with more in the pipeline for 2017.


ROL Retail operates across three production facilities, employing around 350 skilled people. With a strong heritage in metals based fabrication, we focus on black steel and stainless steel as our core products, working with specialists to supply a wide variety of other materials. Investments exceed EUR 16M over 5 years with an increase in production area to 40,000 m2
  • Sweden, Lithuania, China & USA
  • Prototyping, Small Batch Production, High Volume Processes
  • Continued Investment in People and Automation


ROL Retail Head Office

Flygplatsvägen 1
SE -55446 Jönköping
Main Telephone:+46 36368800

ROL Retail Nordics

Sonny Carlsson
Key Account Manager
Flygplatsvägen 1
SE -55446 Jönköping
Mobile +46 736 638931

Mico Olsen
Head of Business Initiative
Key Account Manager
Flygplatsvägen 1
SE -55446 Jönköping
Mobile +46 7366 38836

Leif Åman
Head Of Business Development
ROL Retail Solutions Sweden AB
Flygplatsvägen 1
SE -55446 Jönköping
Phone +46 36 368800
Mobile +46 704 138050

ROL Retail Baltics

Audrius Bartkus
Key Account Manager
Pročiūnų g. 7
LT-77103 Šiauliai,
Mobile +370 699 20082

ROL Retail Italy

Luca Parenti
Managing Director
Via Madonna Alta, 138/A
06128 Perugia
Mobile +39 347 401 61 01

ROL Retail UK

David O’Leary
Key Account Manager
Private Road No. 4
NG4 2JT Nottingham
United Kingdom
Mobile +44 7508 769769

ROL Retail Benelux

Steven Esposti
Managing Director
Harsweg 21
2461 EZ Ter Aar
Mobile +31 651 286267

ROL Retail United States

ROL Retail West Coast Branch
Onya Slivkoff
Office Manager
P.O. Box 2319
Chino Hills, CA 91709
United States
Cell: +1 909 636-9242

ROL Retail Mid-West Branch
Justin Blunier
Project Manager
694 East 40th Street
Holland, MI 49423
United States
Office: +1 269 268 0268



Kaj Hjelm established ROL with a focus on servicing retail markets


Awared our 1st Internation C-store tender


King Carl Gustav II visits the new ROL headquarters


Open offices in Norway, UK, Benelux, Germany, Italy, France, Lithuania


1st global roll-out. A true turn-key supplier project


New factory in Lithuania and project mgm USA


New factory in China


New factories in Lithuania and USA


Lithuania doubles in size to 23,000m2. 2nd US distribution hub established


Sustainable and environmental considerations are increasingly important to our clients and their customers. Scandinavia is a global leader in recycling technology and thought leadership. ROL has worked with the recycling of excess materials generated in the manufacturing process for over 25 years. Our newest plants in Lithuania and the USA were designed from the ground up with environmental impact as a primary consideration.
  • Paint lines extract 99.9% of particle dust inside the line
  • Ceiling heights lowered to improve heating efficiency and air circulation
  • Presence-sensor lighting across the production floor and office complex
  • Chemical and lubricant use reduced in the manufacturing process
  • Selection of freight partners addressing environmental impact
  • ISO 9001, 14001, iWay, Sedex, FSC

Download our Sustainability Report 2017 (Swedish version).

Let´s start a discussion today

    Flygplatsvägen 1,
    555 93 Jönköping,
  • Phone: +46 (0)36 36 88 00
  • Email:
  • Find us: Location

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